Only 2% of the world’s farmland is organically managed. That means that 98% is used for food production with conventional methods. With such a small percentage of organic farmland, you wouldn’t think that it could make much of an impact. You’d be right. Planet earth is not enjoying a lot of benefits yet from food production using organic techniques.

However, the demand for organically grown food his been on the increase since the early 1990s. With every news report that surfaces every day about tainted foods, the demand for organically produced food grows. It’s a basic fact of supply and demand – the greater the demand, the greater the production.

You’ve heard a lot about “grass roots” efforts on a lot of fronts – right now, grass roots movements in politics are being discussed at length on the airwaves. But grass roots movements are the basis for which all change takes place. Big business and big government make decisions, but those decisions are based upon what the consumer thinks and what they purchase. Grass roots – that’s us, me and you and our friends, neighbors, and relatives. We are the “demand” side of the supply = demand principle. We have power. We vote with our pocketbooks.

If we demand more and more organically produced foods, there will be more and more organically produced foods, well, produced. That 2% share of farmland used today for organically produced food could be the share dedicated to conventional food production methods.

The buying habits of the average consumer is the basis for all decisions made in business. Remember that. That means that what you think does matter, and how you spend your money does have a great effect on the products we find on the shelves of our local super markets. Buy organic and encourage everyone you know to buy organic!