Do Millennials Drink Coffee?

Every generation has its nickname and its habits. Millennials are people who reached adulthood around the year 2000. Lindsey Pollak tells us that groups such as millennials share beliefs, attitudes and behaviors. Here is a little about millennials.

Demographers disagree, but the general number I use – and the one that Pew uses – is those who are between the ages of 18 to 34 in 2015.

Credit for the moniker “millennial” goes to Neil Howe and and the late William Strauss, who first used the term in the mid-90s and wrote Millennials Rising in 2000. It was outgrowth of work they had done for a book called Generations, which was among the first to explore the idea that groups share qualities such as beliefs, attitudes, values and behaviors because of the time period when they grew up.

Generation Y: Yes, “millennial” and “Gen Y” are the same thing.

Echo boomers: As children of Boomers, millennials make up the largest generation since their parents.

Digital natives: They are the first generation who don’t know life without the internet and personal tech devices.

Now, our question is do millennials drink coffee might they favor organic coffee or a least high quality coffee house coffee?

Coffee Culture and Millennials Engagement at Work

Forbes provides insight into the relationship between millennials and their coffee habits in their article about a culture around coffee.

Americans love coffee, with more than half of adults drink at least one cup per day. Millennials are avid coffee drinkers too, particularly with espresso-based drinks. According to one study, gourmet coffee beverage consumption among 25-39 year olds jumped from 19% to 41% between 2008 to 2016.

This change in coffee consumption started a shift in workplace coffee options. “Office coffee services have traditionally been the worst of the worst,” according to Jesse Kahn, national sales manager for Counter Culture Coffee, “and there’s been a lot of growth in companies recognizing the need for a better coffee experience.” Companies like Mars Drinks, for example, are working to provide higher quality coffee options.

It turns out that millennials do not necessarily drink more coffee than other generations of Americans, but they like good coffee and are willing to pay for it. In a world in which investments in the stock market and real estate have bottomed out right before our eyes, many millennials are “investing” in quality of life which includes better food and beverage experiences.

Businesses that want to maintain a high level of creativity and vitality in their work places are willing to pay for better designed work places and a better workplace experience and that, it turns out, includes a better cup of coffee at work.

Will Millennials Live Longer?

Since millennials like their coffee and there is evidence that drinking coffee helps you avoid a large number of serious diseases will millennials live longer? Will their years be more disease free? To refresh your memory on this issue take a look again at our article about the health benefits of coffee.


Leave a Reply