Organic Coffee in a Bio-degradable Cup

The twin goals of healthy organic coffee are to provide and excellent and safe cup of coffee and to protect the environment. White Coffee, importers and roasters for three quarters of a century have gone a step farther. According to an article in DBR Technology Packaging, is rolling out a line of organic coffees in a compostable cup.

White Coffee Corporation in the US has expanded its product range with the introduction of single serve organic coffees in a compostable BioCup.

The new bio-degradable and compostable organic single serve coffee BioCup is available in 11 flavors such as Colombian, Breakfast Blend, French Roast, Full City Roast, Mexican High Grown, Peruvian, Rainforest Blend, Hazelnut, French Vanilla, Sea Salt Caramel and Chocolate Morsel, under the White Coffee moniker.

White Coffee’s BioCup is available in 10-count and 80-count boxes in retail outlets across the nation.

These cups will be 2.0 compatible, for use with the Keurig system and similar coffeemakers, the company said.

Commenting on the launch, White Coffee Corporation executive vice president Jonathan White said: “Our goal is to be the leader in the coffee industry in minimizing its environmental footprint.”

White Coffee has been engaged in coffee importing and roasting business since 1939.

White Coffee Corporation makes single serving coffees similar to those sold by Keurig, the “K” cups. In fact, as the article notes, their organic coffee in a bio-degradable cup will compatible with Keurig brewing systems.

Convenience versus Environmentally Friendly

The long standing issue with single serving coffees is that there is always packaging left over that goes into the landfill. The organic coffee in a bio-degradable cup by White Coffee addresses that issue. After all, you buy organic coffee partly because you are doing the environment a favor. There is a lot of work that goes into certified organic coffee.

Organic coffee certification guarantees that the consumer is drinking organic coffee, coffee uncontaminated by unwanted substances. Organic coffee certification also drives up the cost of a cup of coffee. The problem for a small coffee grower is that some organic practices can be more costly than conventional practices. For example, the labor cost of composting may be more than the cost of buying conventional, albeit prohibited, fertilizers. If the coffee farmer cannot obtain a sufficiently high price for his crop his is unable to continue the sustainable farming practices necessary to produce organic coffee. Thus the ability of the consumer to obtain organic coffee antioxidants and other healthy ingredients depends upon the willingness of the consumer to pay for the higher quality coffee available through organic growing practices and organic coffee certification.

The point is that using a biodegradable container reduces the wastage that commonly goes with single serving coffee. The most efficient and environmentally friendly way to buy and store coffee is in large containers. However, a single person living along may only consume a couple of pounds whole bean coffee in the six months shelf life of freshly roasted coffee. Economy of scale does not work in this case. And, frankly, single serving coffees are efficient when it comes to your own time and affairs. So, thanks, White Coffee for your new organic coffee in a bio-degradable cup!

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