Bio Latina Organic Coffee Certification

If your organic coffee originated in Latin America it is likely that it was subject to Bio Latina organic coffee certification. Bio Latina is located in Lima, Peru. The company certifies farms, ranches, and forests for sustainable practices on behalf of organizations throughout the world. Bio Latina certifies in Bolivia, Peru, Colombia, Nicaragua and Venezuela as well as in Panamá, Honduras, Guatemala, El Salvador Ecuador and Mexico. The label on a bag of healthy organic coffee from Latin America may say that it is USDA certified. However, it may be Bio Latina organic coffee certification on behalf of the USDA that guarantees a pure cup of organic coffee.

Bio Latina organic coffee certification and certification of other agricultural products is carried out on over 400 producers. However, many of these are agricultural cooperatives so that total number of producers, including small family operations, is around 22,000! Bio Latina certifies on behalf of the European Union, the USDA, the Japanese Agricultural Ministry, the Canada Organic Regime, BioSuisse, the Soil Association, Global G.A. P., Starbucks Coffee, Stop Climate Change, the Smithsonian Migratory Bird Center and UTZ Certified. Whether your concern is just a good cup of coffee or if you are interested in the fact that more organic coffee can lead to less diabetes, organizations like Bio Latina make the system work.

Bio Latina organic coffee certification and certification by other on the ground organizations allows the consumer to enjoy his coffee and the benefits of organic coffee antioxidants without having to know the producers and their operations personally. With 22,000 small producers being certified by Bio Latina alone it amounts to a huge task for organization in North America, Europe and Japan to guarantee accurate certification. Distance is the main factor but language is another. Keeping track of lots of producers with lots of products is a big task and has carried out in Latin America by Bio Latina for the last thirteen years.

If you are enjoying a good cup of Juan Valdez organic coffee from Colombia the odds are that it was Bio Latina organic coffee certification that guaranteed the processes and procedures by which that cup of coffee reached your table. Coffee is commonly grown in mountainous areas. The ideal locations for good organic coffee are often difficult to get to and difficult to get around in. These regions are commonly forested and ideal for shade grown organic coffee production under sustainable conditions. However, to demonstrate that the grower is, in fact, not using synthetic fertilizers, herbicides, and pesticides it is necessary that someone from an organization like Bio Latina make a visit. This can involve flying to the country, driving to the closest point on the road and then walking miles to a small coffee plantation on a mountainside with a slope ranging from thirty to sixty degrees. As one can see Bio Latina organic coffee certification in the mountainous regions of Latin America can often be very difficult. However, the end result is that small growers abiding by sustainable practices are rewarded for their work and for their stewardship of the land with the higher prices that buyers pay for organic coffee beans than for regular coffee.


Juan Valdez Organic Coffee at Wal-Mart

Last week we wrote about Juan Valdez and organic coffee. We did not find a reference to organic coffee on the Juan Valdez web site, either in Spanish or English. However, it turns out that there is Juan Valdez organic coffee at Wal-Mart. On the Wal-Mart web site the coffee is described as having a pronounced aroma, medium to low acidity, and lots of body. According to Wal-Mart the Juan Valdez organic coffee at Wal-Mart has been “Cultivated and Produced With Organic Practices, Without Incidence of Chemical Products” and “Has Been Certified Under International Norms That Guarantees The Consumption of A High Quality Coffee Friendly With The Environment.” The coffee is also a product of Colombia.

So, you can get Juan Valdez organic coffee at Wal-Mart. But what is Juan Valdez coffee? In 1959 the National Federation of Coffee Growers of Colombia created a fictional character, Juan Valdez, as an icon for 100% Colombian coffee. The point of the exercise was to distinguish 100% Colombian coffee from coffee from other countries or coffee that was mixed with beans from other locations. Juan has typically been portrayed with his mule, Conchita, carrying sacks of coffee beans to be processed. More recently a coffee shop business took the name of Juan Valdez. Juan Valdez coffee shops can be found throughout Colombia and in other parts of the world. The brand only sells coffee grown in the Colombian coffee growing region, the cafetero, which includes the departments of Caldas, Risaralda, Quindío, and Valle del Cauca where half a million people work in the coffee industry. This region produces healthy organic coffee as well a coffee grown by the more usual means.

Although you can buy the brand, Juan Valdez organic coffee at Wal-Mart the name Juan Valdez simply tells you that it is certified as Colombian coffee. However, the coffee is also certified as organic so that it contains the organic coffee antioxidants that make drinking organic coffee a healthy exercise. Although Wal-Mart sells a bag of coffee labeled Juan Valdez it does not have a corner on the market for Colombian coffee or organic coffee. Colombian coffees are all able to carry the Juan Valdez icon if they are 100% Colombian and can also be certified organic if they are grown under sustainable growing conditions and free from the use of herbicides, insecticides, fungicides, and synthetic fertilizers. These coffees have the same beneficial health effects as other organic coffees grown throughout the world. Organic coffees from Colombia are free of the contaminants found in many types of regular coffee. Organic coffee from Colombia has the same antioxidants that help reduce the incidence of type II diabetes, prostate cancer, and colon cancer. Colombian organic coffee calms the heart as well, that is to say it reduces the incidence of hospitalization for heart rhythm disturbances as medical research has shown. Whether you buy Juan Valdez organic coffee at Wal-Mart, organic Kona coffee from Hawaii, or any other brand with organic coffee certification, you can enjoy a coffee free of contaminants, a coffee with many beneficial effects on your health, and a coffee grown by socially responsible means.

Juan Valdez Organic Coffee

The fictional character, Juan Valdez, is a familiar icon for pure Colombian coffee and more recently the trade name for a chain of coffee shops featuring one hundred percent Colombian coffee. I asked myself the question recently if there is such a thing as Juan Valdez organic coffee. If Juan Valdez coffee is any batch of 100% pure Colombian coffee then there certainly is Juan Valdez organic coffee as there are organic coffee growers in Colombia. However, unfortunately, tour of the Spanish language Juan Valdez website does not reveal a distinct label for healthy organic coffee for any the international coffee chain’s coffees.

A question that comes to mind is this. Does organic coffee need to be certified as USDA organic coffee in order to be organic coffee? USDA certification assures the consumer that the coffee his is drinking has passed inspection, so to speak. Certified organic coffee is grown under sustainable growing conditions. It is almost always shade grown organic coffee. In growing organic coffee the grower does not use synthetic fertilizers, typically does not crowd his plants, intersperses his plants under a shade cover, avoid the use of herbicides and insecticides, and segregates his organic coffee from non-organic beans during processing, roasting, storage, and shipping. Proving this requires that the USDA or a designee show up where the coffee is grown and inspect the entire operation.

Now remember that Colombia has been dealing with an insurrection within its borders for more than fifty years after a period of upheaval called “la violencia.” Although the remaining rebel groups started with a Marxist–Leninist ideology many believe that they have simply become bandits and robber barons who at one point controlled – through threats – up to a third of the rural parts of Colombia. These parts that have often been under de facto rebel control include parts of the Colombian Cafetero, one of the best coffee growing regions of the world. The Cafetero benefits from ample rainfall and high elevations. Coffee can be and commonly is grown on virtually every open space, hillside, mountain side, and sloping back yard. Much of the coffee is grown by traditional means. The coffee is interspersed with plants such as plantain. Much of this coffee is grown by people who are essentially subsistence farmers. They grow what they need to eat and pick what are, to a degree, wild coffee beans, for supplementary income. Growing organic coffee in the shade – much of this coffee is grown and processed under organic conditions and commonly comes down the mountain a burro led by a man, the icon of Juan Valdez organic coffee.

Perhaps one day organic coffee drinkers will be able to get their organic coffee antioxidants and organic coffee aroma from coffee grown and certified in Colombia, Juan Valdez organic coffee. However, until a gringo going into the “selva” (jungle) in the cafetero is not likely to be confused with a DEA agent looking for cocaine production and processing certified Juan Valdez organic coffee many remain a daydream.

Instant Organic Coffee

How does instant organic coffee differ from healthy organic coffee that you grind and brew yourself? Both instant organic coffee and non-instant come through the same process of organic coffee certification. Both instant organic coffee and non-instant have the same organic coffee aroma and flavor. What are the differences?

Instant coffee and instant organic coffee are both processed the same way to make an instant product. Instant coffee is made by either freeze-drying or by a process called spray drying. The usual end result is a coffee power or coffee crystals to which the coffee drinker adds water or milk, usually hot. Instant organic coffee can be a good way to make iced organic coffee as well. There are, however, instant coffees that come as a liquid concentrate. The nice part about instant organic coffee is that it is quick to make and has a long shelf life. Those who prefer organic coffee because of its lower environmental footprint will be pleased to know that the shipping weight per cup of coffee consumed is less with instant organic coffee than with organic coffee beans or ground organic coffee. Less weight to ship means less energy consumed and a healthier environment.

Instant organic coffee is made by the same process as that used for regular instant coffees. However, the processor needs to avoid contamination of organic coffee with regular coffee in the process. Instant coffee has been around since the beginning of the 20 th century. The use of a high vacuum, freeze drying process dates to just after the Second World War and owes much to war time research into ways to process and protect things like penicillin and blood plasma for military use. In making instant coffee the bean is roasted just as with regular coffee. This process breaks down a number of chemicals in the coffee bean and creates a number of organic coffee antioxidants, the constituents so important to many of the health benefits of organic coffee. One process roasts or heats the beans in a moist environment which often results in a stronger aroma and stronger flavor. The beans are then ground and coffee is brewed.

The key part of making instant organic coffee is to remove the water after making the coffee. Freeze drying takes advantage of a natural process called sublimation. The brewed organic coffee is placed in a chamber at low temperature and a near vacuum. Water evaporates from the coffee, eventually leaving nearly dry coffee granules. The chamber is heated which caused the remaining water to evaporate and the individual granules of coffee to expand. This product is removed and packaged as instant organic coffee. An alternative process is by a more economical process called spray drying. In this process a very find spray of brewed organic coffee is passed into a large drying tower resulting in a dry coffee powder which requires further processing to create particles of appropriate, larger, size. Both of these processes preserve both coffee aroma and antioxidants in organic black coffee. Because of the preservation of antioxidants, more organic coffee leads to less diabetes whether it is organic coffee brewed traditionally or instant organic coffee.

Organic Coffee Calms The Heart

Drinking coffee which includes organic coffee calms the heart according to a recent medical study. This finding was surprising to some as it has long been known that large amounts of caffeine, such as is found in coffee, can increase the heart rate. Patients with heart rhythm problems have commonly been told by their doctors to reduce caffeine sources such as coffee. However, now we hear that coffee including organic coffee calms the heart. What the study found is that coffee in the amounts usually consumed by coffee drinkers seems to result in a nearly twenty percent reduction in hospitalization for heart rhythm problems. The amount of coffee required for a twenty percent reduction is four or more cups of coffee a day. This is only one of the useful facts about organic coffee.

Members of the Kaiser Permanente health care plan typically answer questions such as how much coffee they drink when having their yearly physical exams. The study in question looked at more than twenty years of data for over a hundred thousand people. Patients in this group ranged from those who drank no coffee to those who drank four or more cups of coffee a day. The four or more cup of coffee a day group had the lowest incidence of hospitalizations for cardiac rhythm disturbances with a twenty percent reduction. Half of the folks hospitalized for rhythm disturbances had atrial fibrillation which is a stroke risk factor. People who drank one to three cups of coffee a day also had a reduced risk of being hospitalized for heart rhythm disturbances of about seven percent. According to the study the findings were the same in males, females, and all defined ethnic groups. So, coffee in normal amounts can reduce the incidence of hospitalizations for heart rhythm disturbance. Organic coffee has the same amount of caffeine as regular coffee so we say that organic coffee calms the heart. This is not the only benefit of drinking healthy organic coffee.

Medical research has shown that more organic coffee can lead to less diabetes and that drinking coffee reduces the risk of depression. Organic coffee is grown, processed, and transported in such a way as to reduce the number of contaminants seen in regular coffee. Organic coffee promotes sustainable agriculture and improves the standard of living of small coffee growers in all parts of the world. Social responsibility and organic coffee go hand in hand. Usually we think of organic coffee antioxidants as being responsible for the beneficial effects of coffee in general and organic coffee in particular. However, in the case where organic coffee calms the heart, it may be just the caffeine. The researchers admit that they really do not know. They state the results are statistically valid. In other words, the results of the reduction in hospitalizations for heart rhythm disturbances, in coffee drinkers, is not a matter of chance. What they do not know is if the effects are due to the caffeine, antioxidants, or other ingredients in coffee. That will require more study. In the meantime enjoy your morning, mid-day, afternoon, and evening cups of coffee for it appears that coffee, including healthy organic coffee calms the heart.

Social Responsibility and Organic Coffee

Social responsibility and organic coffee go hand in hand. Drinking healthy organic coffee is not only good for you; it is good for small coffee growers across the globe and it is good for the planet. There is a long supply chain separating most of us from the source of our morning cup of coffee. The largest coffee producers in the world are Brazil, Vietnam, Colombia, and Indonesia. Almost all coffee is grown in mountainous terrain or at least the highlands of the nations involved. There are many small, family run coffee growers in regions where today’s “modern” coffee growing techniques could cause substantial damage to the environment through soil erosion and pollution of streams and the water table. The sustainable growing techniques necessary for USDA organic coffee certification effectively eliminate the clearing of forests, pollution of the water table, and depletion of soil nutrients.

Social responsibility and organic coffee growing go hand in hand because consumers are willing to pay more for a superior product. There are a large number of health benefits to drinking coffee. For example drinking coffee reduces the risk of depression. More organic coffee can lead to less diabetes according to medical research. The antioxidants in coffee help reduce the risk of colon cancer and prostate cancer as well. The primary health reason to buy organic coffee instead of regular coffee is that organic coffee does not contain many of the impurities found in regular coffee. The sustainable growing techniques used for organic coffee avoid the use of insecticides, herbicides, fungicides, and synthetic fertilizers. A study by an Australian laboratory noted over 150 impurities in regular coffee. But, social responsibility and organic coffee are a different matter. It is a simple choice what kind of coffee to drink. The global marketing apparatus of large food companies makes sure that we are bombarded each day with suggestions about how great their coffee is or simply images that pair their coffee brand with happiness. And, regular coffee is cheaper. Thus it is a conscious act to pick a USDA certified organic coffee brand. That is where social responsibility and organic coffee come together.

Organic coffee certification is pretty strict. Growers need to practice sustainable growing techniques and demonstrate that they are doing so. Land used for growing organic coffee needs to have used only for organic farming procedures for typically three years. In addition, to maintain certification, growers cannot mix organic and regular coffee beans. They cannot contaminate equipment used for processing and roasting organic coffee with regular coffee. Storage must be separate and so must shipping containers. All of this is a lot of work and small growers in the four corners of the earth cannot afford to do this without being paid better than they would be for producing coffee by typical methods. By paying more for a superior product that protects the planet and protects the fabric of society in coffee growing regions consumers tie social responsibility and organic coffee together over the breakfast table or at the coffee shop on the corner.

Drinking Coffee Reduces the Risk of Depression

Drinking coffee reduces the risk of depression according to recently published research. An article published in volume 171 of the Archives of Internal Medicine by a team of Harvard researchers showed a lower incidence of depression in women who reported drinking at least four cups of coffee a day as compared to women who reported drinking a cup of caffeinated coffee or less each day. The difference was a twenty percent reduction in incidence of new depression in the high end coffee drinkers. The study included 50,000 women who were free of depression at the start of the study and subjects were followed over a decade. The same researcher demonstrated years ago that male coffee drinkers (five cups a day) have a reduced risk of developing Parkinson’s Disease. The study merely demonstrates that drinking coffee reduces the risk of depression. It does not say why drinking coffee reduces the risk of depression. What is clear is that the coffee needs to contain caffeine as decaf drinkers did not enjoy the same results. For those interested in the health benefits of drinking coffee we suggest healthy organic coffee. The benefits, in this case, of caffeine to reduce the chances of depression, are coupled with the reduction of the many contaminants that can be found in regular coffee.

Like drinking regular coffee more organic coffee can lead to less colon cancer and drinking organic coffee reduces prostate cancer risk as well. Although no one really knows why coffee drinking reduces depression there is speculation that nerve stimulation from caffeine may in some way keep nerves healthy. The researchers mentioned above merely say that more research is needed. For many of the other health benefits of organic coffee it appears that antioxidants can take the credit. Coffee, especially roasted coffee, contains a number of chemicals, called antioxidants, which work to reduce oxidative degeneration in many body systems. There is speculation that antioxidants can retard the effects of age as well. The nice part of drinking organic coffee is that one can enjoy the beneficial health effects of coffee and avoid the trace amounts of herbicides and insecticides as well as synthetic fertilizer residue that come with a cup of regular coffee. It is not only that drinking coffee reduces the risk of depression but that by drinking organic coffee you do not need to get depressed about the impurities that can show up in regular coffee.

A major health effect of drinking USDA organic coffee is that more organic coffee can lead to less diabetes. Researchers have shown that routine coffee drinking in the four cup a day range can reduce the incidence of Type II diabetes. A study from UCLA showed that women who drank four or more cups of coffee a day had half the risk of getting Type II diabetes when compared to those who did not drink coffee. Drinking coffee raises level of a hormone called sex hormone-binding globulin which in turn is related to lower incidence of Type II diabetes. While you are enjoying our morning, noon, afternoon, and evening cups of organic coffee you can remind yourself that caffeine and organic coffee antioxidants are also good for your health and drinking coffee reduces the risk of depression. And remember that drinking organic coffee promotes sustainable agriculture and better wages for the families that run small coffee farms throughout the world.

Less Diabetes with Daily Organic Coffee

According to a study published recently in the Nutrition Journal, five cups of coffee daily improve liver and metabolic function. Two years ago research reported in the medical journal Archives of Internal Medicine noted that three to four cups of coffee a day will reduce the risk of getting Type II diabetes by a forth. Healthy organic coffee is known to be rich in various types of antioxidants. Coffee grown under sustainable growing conditions has fewer unwanted contaminants as well. What we address here is the growing body of evidence that coffee, especially caffeinated coffee, has previously unseen benefits. Less diabetes with daily organic coffee is only part of the story. There is documented scientific evidence indicating help with colon and prostate cancer as well.

The recently published study in the Journal of Nutrition is entitled, Effects of caffeinated and decaffeinated coffee on biological risk factors for type 2 diabetes: A randomized controlled trial. The authors of the study note that it has been known for a few years that coffee drinkers have a lower incidence of Type II diabetes but the precise reason has been unclear. In their study the authors asked 45 healthy, non-smoking volunteers to drink five cups of caffeinated coffee, decaf, or water daily. This went on for eight weeks. In the end doctors found that caffeinated coffee drinkers has improved levels of three separate substances, adiponectin, interleukin-6, and fetuin-A. The conclusion of these researchers is that improvement in liver function may be why consumption of caffeinated coffee has a beneficial effect on the incidence of diabetes. The benefits of coffee consumption are documented in many scientific studies. The relative purity of organic coffee with its organic coffee antioxidants has been recognized for some time. Thus the advantage of less diabetes with daily organic coffee is simply an additional benefit on top of what comes with drinking sustainably grown organic coffee.

Besides seeing less diabetes with daily organic coffee what else so researchers see? There is more evidence presented in a recent edition of Physiology and Behavior. The author, Mario G. Ferruzzi, says the evidence tells us that a number of degenerative and chronic diseases are seen in a lower incidence in coffee and tea drinkers. These include heart diseases, obesity, and a number of neurologic impairments. Sources such as USDA organic coffee are not only free of unwanted contaminants but are great sources of a number of healthy antioxidants including chlorogenic acids. As research on the beneficial effects of coffee move from finding connections to more precise means of improving health researchers like Ferruzzi are looking at just what formulations and combinations are best for health. The scientific word, bioavailability, comes into play as researchers look to see if adding antioxidants like Vitamin C to the mix will help with things like even less diabetes with daily organic coffee. Stay tuned in as research progresses the fact that organic coffee is healthy for us to more specifics about just how much organic coffee is necessary for which specific aspects of human health.

Organic Kona Coffee

Organic Kona coffee is grown on mountainous slopes on the Big Island of Hawaii. Kona coffee benefits from mild weather and moist growing conditions as well as the volcanic soil of the Hawaiian Islands. Because of its scarcity as well as its quality Kona coffee is one of the world’s most expensive coffees. Organic Kona coffee is therefore rarer and somewhat more expensive. Coffee was first grown in the Hawaiian Island in the early 19 th century from cuttings brought form Brazil. The Kona brand itself dates back to the 19 th century and an Englishman, Henry Nicholas Greenwell. Although Hawaiian coffee was first grown on large plantations a crash in the worldwide coffee market in 1899 led owners to lease or sell land to their workers. This started a tradition of family operated coffee farms of five to twelve acres. The fact that families continue to grow on the same land has led to the tradition of sustainable coffee growing that is the hallmark of growing healthy organic coffee. Top grades Kona coffee are Kona Extra Fancy, Kona Fancy, Kona Number 1, Kona Select, and Kona Prime.

Growers in Kona districts have used natural methods of controlling pests. For example there was an infestation of a pest called a root-know nematode in the 1990’s. Growers responded by using a resistant rootstock from the Coffea liberica type of plant. Grafting to this root stock provides growers with a superior coffee that is resistant to the infestation without the use of synthetic treatments. A later infestation by the coffee berry borer was found on Arabica coffee plants. A naturally occurring fungus, Beauveria bassiana, is known to deter this pest. A drought had reduced amounts of the fungus. By importing this naturally occurring fungus growers were able to keep producing safe organic coffee and other types of Kona coffee without resorting to pesticides.

When purchasing organic Kona coffee buyers should be aware than a Kona blend is not a blend of Kona coffees but a blend of Kona coffee with coffees from elsewhere in the world. The minimum amount of Kona coffee in a true Kona blend is ten percent. Pure Kona coffee is allowed by the State of Hawaii to be labeled 100% Kona Coffee. Unfortunately Federal Law does not protect the consumer against misleading labeling by those selling non-Kona coffees. Good organic Kona coffee is a high quality coffee grown in ideal growing conditions on small farms using sustainable growing techniques. It can often be a shade grown organic coffee although the cloudy conditions where Kona coffee is grown reduces the amount of direct sunlight that plants are exposed to anyway.

Organic Kona coffee, like all good organic coffee, contains organic coffee antioxidants that have been shown to have beneficial effects on human health. Medical research has indicated, for example, that more organic coffee can lead to less diabetes and that more organic coffee can lead to less colon cancer as well. In each case data indicates that persistent coffee consumption can reduce the risk of these conditions.

Starbucks Organic Coffee in China

The largest coffee retailer in the world is going to be selling more Starbucks Organic Coffee in China. The company opened its first outlet in China in 1999 and is now in 42 cities in Mainland China. Starbucks plans to triple its presence in China in the next four years. Starbucks prides itself in selling what it calls responsibly grown coffee. With the help of Conservation International Starbucks has developed guidelines to ensure high quality coffee, economic accountability, transparency, social responsibility, and environmental leadership. In this last category it is appropriate to note that fourteen percent of Starbucks coffee passes organic coffee certification. As the largest retailer in the world expands in what could eventually be its largest market it brings ethic of fairness to farmers and protection of the environment with it. According to Starbucks, suppliers must submit evidence of payments throughout the supply chain to assure that a fair share is received by the coffee farmer. Third party overseers verify safe and humane working conditions for coffee farmers and the use of measures to manage waste, conserve water, protect water supply and biodiversity and reduce the use of synthetic chemicals. The growth of Starbucks in China is likely to lead to increasing sales of Starbucks organic coffee and China and an increasing demand for organic coffee from producers around the world.

As the company sells Starbucks organic coffee in China its press releases indicate that roughly eighty-five percent of its coffee comes from approved suppliers and fourteen percent is certified healthy organic coffee. The company buys around 270 pounds of coffee a year. The goal of the Starbucks purchasing strategy is to support small coffee farmers organized into cooperatives in achieving a better standard of living and in developing sustainable growing practices that will in turn serve to preserve that standard of living on the same farms. Growing organic coffee is the most environmentally conscious part of this endeavor. Organic coffee is grown with the most conservation attentive practices and results in the purest coffee product.

Do not expect that Starbucks organic coffee in China will be the end of the story. The company is targeting fast growing economies including Korea, Indonesia, Malaysia, Singapore, Thailand, and Australia. Starbucks, which has 17,000 stores in 55 countries, plans to introduce its Via Ready Brew instant coffee this month to South Korea, Indonesia, Malaysia, Singapore, Thailand and Australia. Within the next year Starbucks organic coffee in China will be joined by the product with organic coffee antioxidants in Vietnam and India. China is a tea drinking culture with some five thousand years of tea drinking tradition. However, the growth of Starbucks and Starbucks organic coffee in China indicates success in starting a coffee drinking culture in the Chinese mainland. As this coffee drinking culture expands Starbucks hopes to increase sales and profits throughout China and the fast growing economies of Asia. The company is already reporting double digit same store growth in its existing stores in China. If this translates to increased sales throughout Asia Starbucks will have a strong and growing presence in the traditional tea drinking cultures of the world.